What I do
and don't.

01 · Core

Strategic Positioning & Campaign Design

Identity framing, long-term positioning, campaign architecture, and audience perception design. The deepest work and the most defining.

• —Positioning statement
• —Campaign architecture
• —Audience perception design
• —Long-arc planning

02 · Creative

Creative Direction & Concept Development

Idea structuring, format design, and narrative development for releases, shows, and visual identity. Concepts that hold up after the launch week.

• —Idea structuring
• —Format design
• —Thematic development
• —Reference systems

03 · Selective

Live Experience Strategy & Execution

Show concept, audience experience design, and end-to-end execution. Taken on selectively only when the format earns the effort.

• —Show concept
• —Experience design
• —Production & ops
• —Stakeholder negotiation

04 · Emerging

Narrative Development

Story structuring, character and theme development, and collaboration on early-stage ideas books, theatre, long-form.

• —Story architecture
• —Character & theme work
• —Early-stage collaboration
• —Editorial structure